Challenge
In collaboration with the Marketing and HR interns, we were tasked to brand the U.S. internship program. As Creative intern, I was tasked to design the deliverables including the logo, promotional assets, and merchandise. The challenge was for all of the pieces to be on-brand but still distinguishable as a program.
Solution
We named the internship program "Internly.io" as it is on-brand and a combination of the words "Intern Smartly". For the logo design, I applied Smartly's current treatment of headlines in presentations and other graphics. Throughout the assets, I incorporated Smartly's visual branding through their colors, icons, and illustrations while also finding some moments to change it up a bit through more blobs and organic shapes.
Advertising/Promotion
WELCOME BOX
Merchandise
