Challenge
TVAC is a student organization focusing on the intersection of visual art and social justice. Students get to engage in meaningful discussions with peers and activists and produce artwork to fundraise for philanthropies. As a member of the Advertising department, I was tasked to promote the organization and its causes by designing merchandise and informational posts.
Solution
While designing the assets, I was sensitive to brand guidelines while also taking advantage of the brand's fun colors, shapes, and textures. By being playful yet mindful with the elements, all of the pieces– graphics and copy– flowed well and effectively communicated TVAC's advocacy. TVAC's content has been widely shared by users on social, helping the organization reach hundreds of people.
Social Media
I contributed to a social media series that highlights how art and activism can create meaningful impact. Bite-sized assets like these simplified information on important causes such as LGBTQ+ rights.
Sticker Designs
