Challenge
In honor of MLK day, the Social team requested a series of posts promoting Newsela's MLK articles. They needed a treatment that was engaging but also reflective of the historic events, which can be a tricky balance.
Solution
Animations help draw viewers in and engage in the content. The photography-forward treatment and predominantly black color palette allows viewers to easily absorb information and reflect on the article topics.
This series were the top performing posts for the month of January 2022 on Instagram and Facebook with a 5.23% engagement rate. Additionally, there were 6,391 impressions and a 210% increase in saves and shares.
