Challenge
Regional Marketing requested attitudinal stickers for teachers and students. They wanted designs that would not only promote Newsela but also bring a fun and engaging brand experience for users. The challenge here was to get teachers and students excited to use these stickers.
Solution
By referencing pop culture (i.e. gaming, animals, food, movies, etc.), the sticker designs have relevance and relatability. Additionally, providing affirmations made the stickers exciting, dynamic, and meaningful.